The tour was teased on October 23, 2022, when Beyoncé auctioned a ticket for an unspecified show. It was sold for $50,000 in a charity auction at the Wearable Art Gala to support the WACO Theatre. It included two tickets to the concert, first-class airfare, a three-night hotel stay, and a personal backstage tour led by Beyoncé’s mother.
Alongside the announcement of the tour, it was also announced that a public on-sale for the North American leg would initially not happen, with all initial ticket sales for the leg using Ticketmaster‘s Verified Fan system. In addition, all the cities in the North American leg of the tour would be split into three different registration groups that would all have different registration periods and on-sale times.
Jay Peters of The Verge noted that this spreading out of demand appeared to be an attempt by Ticketmaster to prevent an incident identical to the 2022 controversy that had occurred less than three months earlier, in which Ticketmaster crashed during the Verified Fan presale of the Eras Tour, the 2023 concert tour by singer-songwriter Taylor Swift. Peters questioned how effective the strategy would be since people could sign up for each of the registration groups instead of just one. The Senate Judiciary Committee expressed their watchful eye over the situation through their official Twitter account—”We’re watching, @Ticketmaster.” —as the mismanagement of Swift’s concert ticket sales had resulted in a Senate hearing.
In light of this, Ticketmaster has implemented new policies to try and combat difficulty for concertgoers and to “create a less crowded ticket shopping experience for fans.” Registration does not guarantee a ticket. Instead, a “lottery-style process” affects who is placed on the waitlist and who is given a unique access code after registering as a Verified Fan. Tickets also cannot be resold on American Arenas or Ticketmaster for more than their original price. Wikipedia